Working with a Virtual Assistant
Thinking of working with a virtual assistant? But what can they do for me? This is a question I get asked a lot, so I thought I would do a short blog post for you outlining how we work and what we can do.
And the answer is that there are a number of ways! Remember though, that the virtual assistant is a partner with your business. Their success is based on YOUR success!
I know people might be put off by the perceived cost of working with a Virtual Assistant and I just wanted to address that right off the bat. I can understand that concern – I would never want a client to go in over their heads – that just isn’t smart business.
However, let’s not see working with a Virtual Assistant as an expense. An expense implies that there is no return on investment. What you are investing in is time and freedom. That is your return! (If not more sales due to increased visibility!)
Think of all those little things you do during the day. Are they what you want to be doing?
Or are they stopping you from really growing and creating and innovating in your business?
The admin side of a business is a necessary evil – but that doesn’t mean YOU have to do it!
Make a list of all the tasks you perform during the day. What are the ones that you really want to be doing? Cross them off. Now, you have a list of all the tasks you can outsource! Imagine not having to do that whole list every day! Imagine how much MORE you could grow your business!
THAT is why virtual assistants are so valuable!
So, now we have that out of the way, let’s get down to the nitty-gritty. How, exactly, do virtual assistants work and charge?
Charge by the hour
Many virtual assistants charge by the hour – and there is so much we can get done in that hour! You can pass on a list of small tasks, using Wunderlist, Trello or similar and your virtual assistant can work their way through them. You add the tasks as they arise and you can see the progress they are making clearly. Or you may also like to save the smaller tasks until you have quite a list and then send them over.
You may have a big event or project coming up that needs promoting or researching or shouting out from social media. You can block book hours and your virtual assistant will work solely on your project for those hours, helping you to reach your goal to promote or complete your project.
A virtual assistant can network on your behalf. Networking is vital for getting your business seen. It increases engagement, which in turn increases your reach. Networking can be done on almost all platforms and can include comments, shares, repins, likes, loves, hearts, or retweets! Most Virtual assistants also help with follower management on these platforms too.
Sometimes, clients have a mixture of needs, sometimes smaller tasks and sometimes projects they may have happening that month. Block booking a number of hours per month will cater for this need. You can chop and change the tasks depending on the most critical need that week or month.
Stay on top of your Social Media
Great pages and feeds have regular content being posted at least daily. A Virtual Assistant can schedule and post this content for you. Maintaining a consistent presence on SOcial media is so important. Potential customers and clients will be searching and if you are not there, then they will go with your competitors!
Pinterest can take a lot of time – scheduling, pinning, setting up board lists and updating your images. A Virtual Assistant can do all of this and more for you.
Here are some examples…
A number of clients that use me to design their social media posts and schedule them onto various platforms.
A client requested that I contact everyone on their LinkedIn contact list to promote the release of their new book. This resulted in a number one spot in their niche in both the United Kingdom AND the United States.
I perform the payroll tasks for a client using HMRC PAYE Basics.
Another client block books a set number of hours per month, changing the tasks as needed.
I regularly schedule out posts on Instagram, Facebook pages, Twitter and LinkedIn for a number of clients.
Email Marketing is a common request and I set up email campaigns to run automatically and promote their videos and website to their subscribers.
A local client requests small tasks performed in and around the town we live in as she is busy in client consultations during business hours. Although this is not ‘virtual’, it is something I can do for more local clients.
These are just a flavour of the tasks working with a virtual assistant can take off your plate. If you aren’t sure if your virtual assistant will do something, then just ask!