How to use Pinterest Pincodes for Business
Pinterest Pincodes launched on November 14, 2017, and could dramatically change the way users interact with your business, taking offline interactions straight to your website.
So, what is a Pinterest Pin code?
A Pinterest Pincodes is sort of like a visual QR code. Here is what Pinterest says about Pincodes for Business.
Pincodes are special codes you can create to help unlock your curated boards and profile on Pinterest. Pinners can use Pincodes to learn more about what inspires them in their daily lives by scanning the code to be taken to your content on Pinterest. Pincodes are free of charge.
Currently, Pinterest Pincodes are only available for business accounts in the United States, United Kingdom and Canada. If you haven’t got a business account, check out how to create one here.
How do I create my Pinterest Pincode?
Pinterest has made it incredibly easy to create your pincodes.
On the app, tap on your profile image to see your pincode. It will generate a circular image with your profile photo that can be downloaded. This is mine.
Open the Pinterest app (on both iPhone and Android) and tap on the camera icon located next to the search bar. Point the camera at the pin code to access the Pins and boards on Pinterest. There is no need to take a picture, it should take you there instantly.
But you don’t have to go just to profiles, you can create Pinterest Pincodes for boards too. On the desktop, go the the board you want to create a pincode for. Click on the three dots above the board name. Then click on ‘Create Pincode’. It really is that easy!
Pinterest will automatically choose an image for you. But what if you don’t like the one they chose?
For my Best of YVAS board, Pinterest chose this one. It is clearly only part of a larger pin and makes no sense!
To change it, click ‘Change Image’ and you will be presented with a selection of your Pin images. The Pincode should give readers a sense of what they can expect when they access it, so it is best to choose an image that reflects the content. This is another great reason to have Board Covers!
I changed mine to this.
An important thing to remember is that you must own the rights to the image on your pincode and when displaying your pincode the circular image must be a minimum of 1.5 inches to be reliably scannable.
So how do we use Pinterest Pincodes?
Using Pinterest Pincodes is where it can get really fun! Here are a few ideas on how to use them.
- Display them as banners on your website.
- Put them on your business card
- Print and display on stalls or in your brick and mortar store
- Put them on flyers and other printable advertising material
- Distribute them to your subscribers over email to let them access special boards quickly
- Put a pincode for a specially curated collection you are discussing on your blog
Hopefully, this list gets you thinking about some of the ways you could use your Pinterest Pincodes! The possibilities seem endless! If you have another great idea, let me know in the comments below and I will add it to the list!
P.S. If you are looking for some amazing Pinterest Strategies to up your Pinterest game, you may want to check out the following:
Pinteresting Strategies – by Carly Campbell from Mommy on Purpose. She personally tested tons of strategies and through trial and error, put together a plan that gains her more and more page views to her blog every day
Pinterest Ninja – by Megan Johnson of LoveFamilyHealth.com. Megan walks you through everything from starting your blog, to enabling rich pins, to creating a viral pin. An invaluable resource!