How to use Pinterest Pincodes for Business

Pinterest Pincodes launched on November 14, 2017, and could dramatically change the way users interact with your business, taking offline interactions straight to your website.

So, what is a Pinterest Pin code?

A Pinterest Pincodes is sort of like a visual QR code. Here is what Pinterest says about Pincodes for Business.

Pincodes are special codes you can create to help unlock your curated boards and profile on Pinterest. Pinners can use Pincodes to learn more about what inspires them in their daily lives by scanning the code to be taken to your content on Pinterest. Pincodes are free of charge.

Currently, Pinterest Pincodes are only available for business accounts in the United States, United Kingdom and Canada. If you haven’t got a business account, check out how to create one here.


How do I create my Pinterest Pincode?

Pinterest has made it incredibly easy to create your pincodes.

On the app, tap on your profile image to see your pincode. It will generate a circular image with your profile photo that can be downloaded. This is mine.

Best of YVAS pincode board generate pinterest pincode #pinterest #pinterestpincode

Open the Pinterest app (on both iPhone and Android)  and tap on the camera icon located next to the search bar. Point the camera at the pin code to access the Pins and boards on Pinterest. There is no need to take a picture, it should take you there instantly.

But you don’t have to go just to profiles, you can create Pinterest Pincodes for boards too. On the desktop, go the the board you want to create a pincode for. Click on the three dots above the board name. Then click on ‘Create Pincode’. It really is that easy!

pincode board generate pinterest pincode #pinterest #pinterestpincode

Pinterest will automatically choose an image for you. But what if you don’t like the one they chose?

For my Best of YVAS board, Pinterest chose this one. It is clearly only part of a larger pin and makes no sense!

change image pincode board generate pinterest pincode #pinterest #pinterestpincode

To change it, click ‘Change Image’ and you will be presented with a selection of your Pin images. The Pincode should give readers a sense of what they can expect when they access it, so it is best to choose an image that reflects the content. This is another great reason to have Board Coverspincode board generate pinterest pincode #pinterest #pinterestpincode

I changed mine to this.

best of yvas pincode pincode board generate pinterest pincode #pinterest #pinterestpincode

An important thing to remember is that you must own the rights to the image on your pincode and when displaying your pincode the circular image must be a minimum of 1.5 inches to be reliably scannable.


So how do we use Pinterest Pincodes?

Using Pinterest Pincodes is where it can get really fun! Here are a few ideas on how to use them.

  • Display them as banners on your website.
  • Put them on your business card
  • Print and display on stalls or in your brick and mortar store
  • Put them on flyers and other printable advertising material
  • Distribute them to your subscribers over email to let them access special boards quickly
  • Put a pincode for a specially curated collection you are discussing on your blog

Hopefully, this list gets you thinking about some of the ways you could use your Pinterest Pincodes! The possibilities seem endless! If you have another great idea, let me know in the comments below and I will add it to the list!


Belinda xx

P.S. If you are looking for some amazing Pinterest Strategies to up your Pinterest game, you may want to check out the following:

Pinteresting Strategies – by Carly Campbell from Mommy on Purpose. She personally tested tons of strategies and through trial and error, put together a plan that gains her more and more page views to her blog every day

Pinterest Ninja – by Megan Johnson of Megan walks you through everything from starting your blog, to enabling rich pins, to creating a viral pin. An invaluable resource!


How to Create Pinterest Pincodes #pinterest #pinteresttips #pinterestmarketing #pinterestpincodes
How to Use Pinterest Pincodes #pinterest #pinteresttips #pinterestmarketing #pinterestpincodes
How to Use Pinterest Pincodes #pinterest #pinteresttips #pinterestmarketing #pinterestpincodes
How to use pinterest pincodes for your business. Take your offline interactions online. Read now for more ideas!

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36 thoughts on “How to use Pinterest Pincodes for Business

    1. Technically you could use either. But by using a Business account, you have access to much more information such as how your pins are performing and other analytics. Pop through to the post on Pinterest for business here to read about it. πŸ™‚ Let me know if you need any help switching over or managing your account πŸ™‚

  1. I am having a hard time using the Pinterest pin code. After reading this I wish I’ll get used to the pin code. This was a great guideline not only for me but for those using the platform

  2. This is such an interesting post about Pinterest pin codes for business. I needed this one. I will absolutely try to do this follow step. I will also share this with my friends and my co-bloggers. I am sure that it will help them a lot when it comes to Pinterest.

  3. Ok this is so useful for me because Im so lost when it comes to Pinterest. Im going to do this today. I didn’t even know you can create pin codes. So much to learn.

  4. This is fantastic information. I didn’t even know it was possible to embed pin codes on Pinterest. Thinking of lots of great ways to use them. Love the idea of adding to your business cards.

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