The Sections Feature on Pinterest and How to Use It
Sections on Pinterest have caused a little bit of a stir in Pinterest Marketing circles. Should you use them, should you not?
Well, the reason I am starting to love sections is since I have found out that Pinterest assigns their own keywords to your pins. You may keyword your pin ‘baby baths’ but if people are pinning it to ‘elephant hats’ all the time then Pinterest is going to think it is about elephant hats! (No, I don’t know if that is a thing! I was just thinking of random words…knowing Pinterest, as it is in the first paragraph they will probably now keyword this Elephant baths. sigh) Anyway, so from that perspective, I think a relevant keyworded section will be hugely helpful for letting Pinterest know what the hell you are on about with your pins!
So, want to know how to use sections on Pinterest? Read on…
Pinterest Sections – think of it like a board within a board – was recently launched to all users. It was rolled out to power users for Beta testing in September 2017 but it is now available on all accounts.
“It’s been a really popular feature request for years,” said Ben Silbermann Pinterest CEO and co-founder. “A lot of people create a board, and then after they create it, they want to add structure to it,” he explains.
Tech Crunch Says: Pinterest says it was the top requested feature of all time, and that’s probably for good reason. Pinterest is built out of a psychology based on tidying things up and keeping things organized in one spot. So adding another abstraction layer to the process of sticking everything onto a board makes a lot of sense for a subset of users who are more aggressive about keeping their ideas in some logical flow.
For marketers and ecomm stores, it will be quite useful to see where users go in their usage flow. Boards signalling shoes, then women’s, then wedges or high heels or pumps – and then being pinned, show exactly what people are looking for and where they can focus their efforts. It will also make things super easy to find for your followers.
Setting up your Pinterest Sections
To use the feature, go to your board and then tap “Add Section”.
Name your new section or “sub-board”
The new sections will sit at the top of your board, like this:
Pinning to your Pinterest Sections
When you save something to the board that has sections, a small arrow will appear. Click on the arrow and the sections or “sub-boards” can then be selected. This works on both the web in general and within Pinterest itself. I have tried it on Tailwind, but it seems for now you can only add it to the general top-level board.
How to delete Pinterest Sections
If you make a mistake or decide you want to edit or delete your section, never fear. You can click on the pencil just like you do with a board.
Organise your Pins
Once you have created your sections on your boards, go ahead and organise them with the “Organise” feature.
Just hit the Organise button, select your pins and it will move them across for you.
So what sections on Pinterest should you have?
Here are some ideas of what sections to organise your boards into.
- Into your niches – perhaps the same niches you have on your website or Etsy store, making it super simple for customers to find a specific product no matter what platform they are on.
- Into types of content – videos, blog posts, images
- By platform type – marketing and tips by platform. Facebook, Instagram, LinkedIn, Twitter
- Into ages – if you have different customer types by age.
- By Keywords – help tell Pinterest what your pin is about by having multiple sections you can repin your pin to, named after your keywords
So, should you bother with sections on Pinterest? How will it affect views and clicks?
Like anything new, no one has figured out how exactly it will affect things, but it is always a good idea to get on board with new features that the platforms push – think about Live on Facebook and how much that increase your views!
From a search perspective, the more you are keywording your pins by putting them in relevant sections, the quicker Pinterest will know what your pin is about and throw you into search results. For this reason, I *do* think you should take the time to get them set up. But that’s just my opinion and I know there are some out there who don’t agree 🙂
The only drawback to sections as a business, that I can see, is that Tailwind does not schedule to sections (and has no plans to do so) so if using Tailwind you will need to go in occasionally and manually move them.
So, what do you think? Yes or No? Are you going to use sections on your Pinterest account? Let me know in the comments!
P.S. If you are looking for some amazing Pinterest Strategies to up your Pinterest game, you may want to check out the following:
Pinteresting Strategies – by Carly Campbell from Mommy on Purpose. She personally tested tons of strategies and through trial and error, put together a plan that gains her more and more page views to her blog every day
Pinterest Ninja – by Megan Johnson of LoveFamilyHealth.com. Megan walks you through everything from starting your blog, to enabling rich pins, to creating a viral pin. An invaluable resource!