I am sure we have all heard of the amazing traffic that you can get from Pinterest. So you throw up a few images, link them to your blog and sit back to wait for the traffic.
Unfortunately, that doesn’t work.
I know, because I tried it!
I have done SO MUCH research on how to get all that free traffic everyone is talking about. And I have figured out it is all about getting that pin to convert.
Well duh! But how do you do that?
Here’s what works for me:
- Use an image in the ratio of 2:3. That means long and skinny. Pinterest briefly flirted with going back to shorter pins but the word is long and skinny is back again. Buffer recommends 800 px by 1200 px. Both PicMonkey and Canva have Pinterest Pin templates (with some amazing designs) that are slightly off this size but seem to work well.
- Create a standard template for your brand in look and style. Have a set text layout or palette of colours or a certain overlay that people will see and associate with you. They will then click through, knowing that you provide value.
- Use simple, click-worthy (but NOT clickbait!) headlines that make people want to read what you have to say. I find it also helps if the image on the pin corresponds to the image in the post so people know they are in the right place.
- When saving your pin image, use keywords that search engines will pick up on. Without even looking at the image, you want Google to know what the image is about. Google won’t know what 1234_567.img is about. It will know what best_chocolate_cake_recipe.img is.
- When saving the pin to your post, make sure you have fully filled in the description and the ALT tags. Include hashtags, keywords, and what the Pin is linking to. This will give the pinners a ready-made description when they pin your image to Pinterest, plus you are ensuring it is optimised for search.
- Create two or three different pins per post for pinners to choose from. When you are starting out, this will also help you learn what the pinners like so you create more awesome pins.
- Your first pin should be from your site, then repin from Pinterest to the relevant boards and group boards.
- Hide your pin variations in your post. You can do this using the code <div style=”display: none;”> before your image code. Close the code with </div>
If you would like a downloadable copy of this checklist, just fill in the form on the right.
Psst! Don’t forget to Pin to share the love!
Both of these courses are amazing and have taught me pretty much everything I know about Pinterest!