How to Turn Commenters into Subscribers
When someone comments on your site, you can be sure that the content is engaging them. Writing engaging content is key to growing your business, keeping potential customers coming back for more, and positioning yourself as a knowledgeable source in your niche.
All the advice out there says that as well as writing amazing content, we need to grow our list. That we need to add a signup form to each and every post, in the sidebar and as a pop-up. That “the money is in the list!”
We all get excited at a comment notification. We rush over to check what the person has said…
But our email list? *Crickets*
So how do you turn those blog commenters into subscribers, helping you continue the conversation?
Enter the ‘blog comment redirect’!
An easy way to ask your commenters to subscribe right when they are engaging with your content is to employ a blog comment redirect. Asking people to sign up to your list when they have already engaged with you increases your sign up rate compared to a simple sign up form at the end of a post.
So how do we do that?
The very first step in setting up a blog comment redirect is to create a page that commenters should be redirected to.
The landing page can be as simple ‘thank you for commenting’ or you can spice it up with your latest blog posts and social media links they might be interested in. If your goal is to grow your list then a short paragraph and a signup form from your email service provider will do the trick.
If you are promoting a special offer, course or lead magnet, you could also use this function to redirect commenters to a special landing page. Changing over the target page is easy, as you will see in the step below.
When creating your page, remember that this comment redirect will only work for first-time commenters, so you have to make it engaging enough to convert them on that first visit. Test out your landing page to see what works and attracts your ideal customer.
The second step is to download and install Yoast Comment Hacks.
- Go to Yoast Comment Hacks.
- Click the blue Download button
- From your WordPress Dashboard, go to Plugins > ‘Add New’
- Click ‘Upload Plugin’ in the top corner
- Select ‘Choose File’ and navigate through your downloads to the plugin zip file (note: it does not have to be unzipped)
- The plugin will upload
- Click ‘Activate’
Once installed and activated, navigate to the comment redirect tab by going to the Settings menu, then selecting Comment Hacks. Use the drop-down box to select the page you created for the redirect.
Click save changes and log out of your site to test the redirection. Make a comment on one of your posts and you should be taken to your selected page.
Remember to go back and delete the test comment in your admin panel afterwards!
Reach Your Goals By Changing The Landing Page
You can swap and change the targetted page as often as you like. Just go back to the comment redirect tab and selecting a new page.
There are a few key points to remember for your landing pages, depending on what you would like your readers to do.
Firstly, your reader needs to know they haven’t just been taken to a random page. Explain how they got there! Here is an example of one of my pages:
Always a good idea to thank them for engaging with your content!
All of the best landing pages have one goal and therefore one action for the reader to take. Make sure that the page isn’t trying to do too many things.
Want signups to your list? Put in a signup form.
“If you loved what you read, I would love for you to stick around and become one of our Biz Besties by signing up to our emails so that we can send you all the best tips, tricks and articles for you to supercharge your productivity and take your biz to the next level! “
Want them to share your content? Put in share buttons.
Why would they sign up?
To really entice people to take further action then you need to offer something further.
Offer a freebie upon sign up or use social proof that your list is a valuable one to be on.
Empower women showcase this well by showing their stats. You really get a feeling of joining not just a list, but a movement of people who are on the same wavelength.
Of course, all of this relies on getting comments in the first place…
Getting more comments
Everyone wants more comments on their blogs. It is like a little slice of validation that your content is being seen.
And when your post sits there with no comments you feel a little…lost…alone…like you are putting content out there and no-one is reading.
So how do you get more comments on your site?
Blogging Wizard gives four tips to get more comments.
1. Disable spam prevention methods that cause friction with your readers
2. Avoid forcing registration
3. Consider removing commenting platforms that make you jump through hoops
4. Link to your comments section at the end of your post
Goins Writer also offers some insight:
“It doesn’t hurt to be a little controversial. Choose a topic. Pick a side. And stake your claim.”
Of course, the easiest way to get comments is to simply ASK FOR THEM!
NOT “Please comment” *beg, beg!*
Ask your readers a question. Invoke emotion and ask them to tell you about themselves. Everyone loves talking about themselves and sharing their experiences and/or knowledge!
Neil Patel agrees with this in his article 25 Smart Ways to Increase Your Blog Comments. In this article, he goes even further by explaining open-ended questions that will get results. He also offers some great advice such as:
- Include videos in your posts – Not only because people remember more of what they see AND hear, but also because it helps your Google ranking
- Do some expert/influencer name-dropping (see what I did there, Neil?!)
- and other tips on which plugins to use, what types of posts to write and using attention-grabbing headlines
So, what are your thoughts on this method?
I would love to know if you have set this up on your site, and how it has increased your email list growth or even if you have a great tip for encouraging comments on your site!