How to Find the Repin Rate of a Group Board

Before you have even joined!


Group boards can be fantastic for your Pinterest traffic. Find one in your niche with an array of great posts to repin (because you need to be pinning more than just your own pins! ) and active members that will repin *your* pins and you are set. But some boards are, well….frankly, pants. Spammy, low repin rate – or worse, none! – and pins that just seem to lead nowhere. Ugh.

Luckily, there is a sneaky way to find the repin rates of a board before you go to the effort of joining them. All you need is the board URL – and anyone can see these, even non-members!

I have consumed so many Pinterest courses recently and I haven’t seen this tip mentioned anywhere. When I mentioned it to a Facebook group recently, no one else seemed to know about it either. It originally came from Carly over at mommyonpurpose, who is a bit of a guru when it comes to Pinterest and Blogging (by the way, you should totally read her ebook Pinteresting Strategies – it is ah-ma-zing!) so all credit goes to her!

Right, let’s get to it!

Pinterest API Explorer

This isn’t as techy as it sounds, but to find the repin rates we are going to use Pinterest’s own API. Head on over to

If you haven’t used it before head to the tab named Apps.

Create an app. This is as simple as clicking ‘Create App’ and naming it. You only need to do this once as all you are doing is getting an API key.

You need to add a collaborator that is a mutual follower. I just went to my personal Pinterest account and followed my biz account and vice versa. Otherwise, use one of your friends account names and let them know what you are doing.

Once you have done that the first time, head over to ‘Tools’, and navigate to  ‘API Explorer’. Next, we are going to click ‘Retrieve the Pins on a Board’

Retrieve the Pins on a Board

You will see a screen that looks like the below.

Uncheck write_public and click get token. (this is the bit you needed the app for. So if this bit doesn’t work, go and check you have an app active)

Under the Fields section, make sure ‘counts’ is checked.

In the Board field, enter the board name. You also need to include the board owner. For example, if the board name is:

you would include everything – except the last slash! – after

For this board, I would use renaechristine/top-blogs-pinterest-viral-board

You will now see a URL at the bottom of the screen. Grab this URL.

Look at the Repin Rate

After copying the URL, go to

Enter your URL from the developer into the big square box and you will get something that looks like this:

data_count_saves is the number of repins. This is your repin rate. Some will have more than others, generally due to the pin image!

data_count_comments is the number of comments on the pin

Dig Deeper

Now, looking at this, you would be forgiven for thinking that there were no repins on this board at all. But group boards move fast and those pins you see might have only just been pinned. So I always recommend going back even further than the first 25 to check.

Enter the URL  you got from the developer into its own tab. You will get a right jumbled mess of text on the screen. But right down the bottom, there is the word “next”. Copy the URL after that and it will take you back another 25 pins. Just keep on grabbing the URL and copy-paste into the browser. I recommend going back five or six times, depending on how fast the board moves. Once you have your new URL five or six back, enter it into the json converter and check the counts again.

Once you get used to reading the data in the unformatted version you can actually skip the converter. You can pick out the numbers when you see something that looks like this. They do seem to line up on my screen, but this may depend on your screen size!

 {"saves": 0, "comments": 0}

However, the fun bit about using the converter is that you can see not only the repins, but exactly what is being repinned as it also includes the pin name. If this aligns with your niche then you are good to go ahead and request to join the board as you know it will work for you. You can also grab the pin URL that has a high repin rate and get some tips on images that work for this group.

I hope the above helps you in your quest for the perfect board! Remember though, even if a group isn’t good for the people currently on it, they may just be waiting for someone with pins like yours to come along πŸ™‚

Happy Pinning!

Belinda xx

P.S I would love it if you followed me on Pinterest or repinned this to your followers!

Belinda, YVAS


how to find the repin rate of a group board, before you have even joined

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15 thoughts on “How to Find the Repin Rate of a Group Board

  1. I don’t really use pinterest (as i dont really understand it!) but I have been thinking about trying to get into it so these tips will be useful thank you πŸ™‚

  2. Oh my gosh! You are seriously awesome! I had to call my husband over to my computer to share in your genius. Thank you, thank you, thank you for sharing this incredible information. I pinned this post to my “How to Blog” Pinterest board so I can come back again and review your step-by-step instructions.

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