Feel like you are not getting enough traffic to your store?
Frustrated trying to constantly get views?
Spend too much time on social media promoting and not enough making the items you love?
Thought about trying out Pinterest but not sure exactly what you are doing or how to go about it?
Well, I am here to help!
Firstly, Pinterest is NOT social media. It is a visual search engine. That means that like Google, Pinterest is intended to connect people with what they are searching for online. Unlike Google, however, you also have the added (free!) advantage of the potential customer seeing your beautiful item – which will draw them straight to your store.
Facebook has approximately 2 Billion users but it has announced that it was changing the news feed to prioritize family and friends. This is great as an individual but terrible for your business page.Pinterest has 175 million users1 and no restrictions on reaching them if you are savvy with your descriptions and hashtags!
Pins last far longer than content on any other social media platform.
In fact, the half-life of a pin is said to be three and a half months. That means, in three and a half months it has only achieved 50% of its potential traffic!2 And all it takes is one person to find and pick up your pin to give it a new lease of life.
Here are some other facts that might convince you that Pinterest is a great place for your store to be:
- Half of Pinterest users are earning $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.2
- 93% of pinners said they use Pinterest to plan for purchasing and 87% of Pinners have purchased a product because of Pinterest.3
- The average order value from Pinterest referral traffic is $58.95, compared to $55 for Facebook, according to Shopify research.4
Now imagine… free traffic coming to your store, day after day, with no promotion effort on your part. Traffic on auto-pilot! They have money and have been attracted enough by your product to click on through – that has got to be great for sales, right?
If you would like to have a FREE no obligation chat about how you can harness the power of Pinterest for your Etsy store, then click the button below to book a chat today.
1.https://business.pinterest.com/en/blog/175-million-people-discovering-new-possibilities-on-pinterest 2.http://socialmarketingwriting.com/19-pinterest-statistics-you-probably-dont-know-but-should-infographic/ 3.https://www.millwardbrowndigital.com/pinterest-and-the-power-of-future-intent/ 4.https://business.pinterest.com/en/blog/10-reasons-why-your-business-needs-to-be-on-pinterest