How to have your brand stand out on Pinterest
You cannot create a fancy cover photo on Pinterest like you can on other social media platforms. However, you can put up cover photos for your boards to create a sleek and consistent look.
UPDATE DECEMBER 2017: The Pinterest layout has changed and now it is best to use the Instagram Post image size for your board cover.
UPDATE JULY 2018: I now use covers with no text due to the ever-changing sizes and arrangements Pinterest keep throwing at us!
Let me show you what I mean….Here are my boards before I put covers on them.
Looks like a standard Pinterest account, yes? But there is no branding, no consistency and all looks a bit messy.
Now, look at it after I put the board covers on. So pretty! (plus you can clearly identify group boards!)
Right, so how do I do that then?
It is actually easier than you think!
Head over to your favourite image creator – I like Canva as they have all the sizes premade – and make a pin image that you would like to be the cover image. A note about the text: Pinterest will default to the middle of the pin, and although it looks like you can change where it sits, you cant. If you want text, put it in the middle of the pin. If you want no text, you can put it on the top of the pin so it can still be seen on boards and people will know what it relates to.
Go back to your boards and create new pin by uploading the image from your PC. Upload the image then, where it says destination URL, put in the URL of the board. This will mean that the image will always link back directly to the board in a bit of a loop. When people see it in their feeds it will take them to your board. Pin the image to the board.
Now, at the top of the board you are creating the cover for, choose the little pencil edit symbol. You should get the option to change the cover image. Select your new pin.
Go to your board’s view and refresh. Ta-dah! A new sleek looking board cover!
You can have a theme running through the covers – maybe your brand colours. Or a consistent image, or even themed images. Use whatever represents the feel and style of your business.
I would love to see your boards after you update them with covers, so feel free to link your board below and I will follow you! If you would like to follow me, then head over here.
Love Belinda xx
P.S. If you are looking for some amazing Pinterest Strategies to up your Pinterest game, you may want to check out the following:
Pinteresting Strategies – by Carly Campbell from Mommy on Purpose. She personally tested tons of strategies and through trial and error, put together a plan that gains her more and more page views to her blog every day
Pinterest Ninja – by Megan Johnson of LoveFamilyHealth.com. Mega walks you through everything from starting your blog, to enabling rich pins, to creating a viral pin. An invaluable resource!