6 SEO Tools To Track Local Google Rankings
Guest post by Wendy Dessler
Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.
Local SEO tracking is a vital part of staying ahead of your competition. Most traditional Google Ranking trackers and SEO tools don’t take into account your local ranking, and that’s why these tools below are so valuable to business owners and marketers.
Expert digital agencies such as Lilo all suggest you incorporate a local seo tool into your tool stack as a means of tracking the most important metrics to your local business.
These 6 SEO tools let you not only track your local Google ranking, but you can also monitor keywords and compare your progress to that of your competitors!
One of the most well-known SEO tools is BrightLocal. This tool combines things like analytics with custom progress reports. The best feature for local businesses is the Local Audit within BrightLocal. This local audit compares your ranking with ten of your local competitors. From here, you can determine how successful your current marketing campaigns have been. For instance, if you’re running a Pay-Per-Click campaign with Google, you’ll want to ensure you’re receiving the right return for that investment.
If you want to compare different regions in your local SEO search, you need Rank Trackr. Rank Trackr is an SEO tool that allows you to view custom reports by any geographic area you desire. It can be as specific as a zip code or as broad as a country. This lets you really pinpoint your traffic!
Like BrightLocal, UpCity comes with a variety of expected SEO tools like keyword rankings and competition citations. The bonus of UpCity is how it analyzes your most competitive search terms. This is useful if you’re trying to build your page by page optimization. Once you have on-page optimization covered, you can use UpCity to check the feedback on your work.
If you want to see your SEO results in real-time, GeoRanker uses heat map technology to show how your results are changing each moment of the day. You can also create reports that show the evolution of your rankings locally over time, which can be useful to analyzing client data if you manage multiple locations.
When it comes to customized SEO analysis, sometimes you need a service that automates your tracking. AuthorityLabs automates weekly, monthly, or yearly reports and you can customize the reports to include specific keywords, competition, or even keyword strength. AuthorityLabs lets you focus on other things while it delivers your analysis right to your inbox or the custom portal.
Finally, SerpSuite offers the best of everything. It’s a bit more pricey than the other services because it offers everything you need all in one place, but it can be a great way to streamline your SEO analysis and reports. It is capable of sending automated email reports as well as automatically applying your best keywords for local and global rankings. If you want a hands-off approach to SEO, SerpSuite is a great choice.
Boost your traffic with local SEO.
It’s important to focus a portion of your marketing strategy to developing your web SEO for your business.
If you want your business to succeed locally, you need to have a way of making it visible to locals in your area. SEO can make or break a business, and these local SEO tools can provide valuable insight into the way your business appears to customers.
Try different tools to determine the best SEO strategy for your business!