5 Proven Ways to Boost Facebook Engagement
Social media algorithms are always changing. What’s working today may not work tomorrow. One thing that never changes though, is the need to engage your audience. In fact, in January 2018 Facebook revealed that its new algorithm focused on building relationships and bringing people closer together. Posts that encourage interaction between people are being prioritised. On Facebook engagement is key to your marketing strategy!
Businesses should have always made Facebook engagement a goal – it means that you are connecting with your audience in a way that resonates. Knowing who your audience are and what they value is now even more important.
Creating interest, relationships and buzz is what social media marketing is all about. So here are some proven ways to boost Facebook engagement effectively and successfully.
The number one rule of thumb for choosing content to post on Facebook is that it must be something your particular audience will find interesting enough to share or comment on.
The average social media user does a lot more scrolling in comparison to what they choose to share. So that means the information should be relevant to your audience, making it something that is meaningful to them and what is happening in their lives right now. It should provoke an emotion – positive OR negative!
Your content should cause them to stop and think. That means it has to be eye-catching. Create graphics that will pop out of the feed.
Finally, what you post should be something that paints the sharer in a positive light. People love to impress their friends. Shoot for content that is emotional, funny, insightful, educational and unique.
Mix It Up
Facebook’s algorithm can be unpredictable and ever-changing. However, what seems to work well in terms of increasing your chances of being seen is to use various types of content.
The more fans you’re able to reach, the higher your likelihood of your Facebook engagement increasing. Get creative in the types of posts you put out there.
One of the most underutilized formats is video. The return on your investment should be substantial if you take the time to put together some original video content that’s useful to your audience. Don’t forget you can use the ‘create slideshow’ option to create videos from your images if you don’t have a video editor.
You can also reuse the video across different platforms. The video doesn’t necessarily need to be niche specific either. Screengrab video games do particularly well.
Other ways to mix it up would be to post photos that show personal aspects of your business such as behind-the-scenes snippets or humorous memes related to your niche, useful infographics or motivational graphics. You can take advantage of national holidays or events to create funny memes or videos.
I love using conversation starters, too. For some reason, people love to answer semi-random questions, especially if they are related to trending topics.
Don’t have time to post all that amazing content?
Take Advantage of Facebook Live
Facebook Live gives you a built-in tool for creating simple video content on your page. Be sure to let your audience know ahead of time that you will be going live. Doing this lets them know when to tune-in, and it’s also great for promotional purposes. Sharing teasers and hints ahead of time can also ramp up the excitement.
I know, I know, I HATE live video. I get all worried about looking stupid, saying the wrong thing or just no-one showing up! Trust me, I get it!
BUT…I also know the stats back this up – Live is good for engagement and your page. FACT. So sometimes, we need to just feel the fear and jump right in anyway! Check out these stats if you are still not convinced.
- “Facebook live stream” search popularity has risen over 330% since Facebook Live’s rollout.
- Publishers and celebrities were paid $50 million to use Facebook Live by Facebook itself.
- $2.2 million was paid by Facebook to influencers using Facebook Live.
- Facebook Live views, likes, and shares grew to near 20% or more for top social media stars.
- At just 3 seconds per view, Facebook is generating over 3,000 years’ worth of watch time each day.
- Facebook Live videos are watched 3x longer than videos that aren’t live anymore.
- Users comment on Facebook Live videos at 10x the rate of regular videos.
- New Year’s Eve 2016 was Facebook Live’s biggest night yet.
- Daily watch time for Facebook Live broadcasts has grown by more than 4x.
- 1 in every 5 Facebook videos is a live broadcast.
Post at Various Times
The most common advice is to post something new at least once a day. Some marketers, such as Moolah Marketing say you should post a minimum of four or five times a day.
However, if you notice your Facebook engagement isn’t as vibrant as you’d like it to be, as well as not posting enough or consistently, there’s a good chance you might posting when your audience isn’t online. You can fix that by testing different times to see which receive the most interaction. Also, check out your Facebook Insights which tell you exactly when your audience is hanging around online.
It’s never a good idea to simply use a third-party resource to auto-publish your posts and forget them. Make sure you check into your page at least once a day to respond to comments and ask questions leading from the comments to spark more one to one conversations.
Lastly, it’s crucial to be mindful of the type of content you’re sharing in relation to what’s happening in the world and in your audience’s lives. For example, if the trending news is about someone famous who recently passed and your post is a negative opinion piece about their work, that would not come across very well. Awkward!
Embed Facebook Posts to Your Blog
Did you know you could share your Facebook content directly in a post on your blog? You sure can, and it’s super easy. All you have to do is click on the timestamp of your Facebook post and then go to the arrow in the top right corner to choose “Embed” from the pull-down menu that appears when you click that arrow. You now have the embed code to copy and paste into the HTML of your blog post. Readers who find it interesting can be taken straight to the content on your Facebook page with just one click, where they can share the post with friends or comment on it.
Another bonus of cross-posting your Facebook posts to your blog is that Facebook will see your URL as one that sends traffic to their site, increasing the trust Facebook has for YOUR site.
Boosting your Facebook engagement simply requires a bit of creativity, variety and relevancy. Knowing your audience and giving them the kinds of information they love in formats that aren’t always the same and at times they use Facebook most can work wonders when it comes to increasing your shared content.