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5 Essentials for Effective Social Media Marketing
Social Media Marketing does not need to be expensive to be effective. You just need to know what you are doing and where your audience is.
Learn how the platforms work
There are so many social media marketing tips and courses available online, both free and paid. Take the time to educate yourself on how the platforms you will be using work. Learn the tricks and the time-saving tips. Learn the types of people that will hang out in each space. For example, Linked in is more professional whereas Facebook is more casual.
Listen to your customers
Social media should be seen as an extension of your customer service. Thak customers for talking about your business and turn negative feedback into a positive experience for that person. Learning how to manage negative feedback is an art in itself.
Automate to be present
If you are trying to raise awareness and grow your business you need to be present and show up. Posting once in a while just isn’t an effective strategy. You need to post AT LEAST once per day on every platform. You can automate your posts if you don’t think you have time to post each day. Try using buffer or HootSuite, both of which have free options. For Pinterest, you can try BoardBooster or Tailwind. You can use automated productivity tools when completing chore threads too (see my post about tacks.io and retweetchores)
Engage with your fans
Social media is not just a set it and forget it exercise. You need to respond to comments and try and start a dialogue to promote the relationship, answer any queries and offer solutions. Often this interaction is what can turn a browser into a buyer. Schedule time in your diary to respond to comments and questions on your platforms.
Don’t try and be everywhere
If you try and be on every social media platform there is, you are going to struggle to maintain them all to a consistent quality. Research your ideal customer base and figure out where they are, then be there. There is no point wasting time on Twitter if your ideal client is on Facebook. Put your energy into the platforms that are going to get you results.
Bonus Tip: Measure your progress
It is so important to set goals and to know where you are and where you came from. Once you establish a consistent posting strategy to your platforms, the only way you will know if it is working is to track your progress.
I hope these tips have helped you learn how to be more effective with your social media marketing!