The Sections Feature on Pinterest and How to Use It
Have you noticed the sections feature on your Pinterest accounts? Want to know how to use it? Read on…
Pinterest Sections -a board within a board – was recently launched to all users. It was rolled out to power users for Beta testing in September 2017 but it is now available on all accounts.
“It’s been a really popular feature request for years,” said Ben Silbermann Pinterest CEO and co-founder. “A lot of people create a board, and then after they create it, they want to add structure to it,” he explains.
Tech Crunch Says: Pinterest says it was the top requested feature of all time, and that’s probably for good reason. Pinterest is built out of a psychology based on tidying things up and keeping things organized in one spot. So adding another abstraction layer to the process of sticking everything onto a board makes a lot of sense for a subset of users who are more aggressive about keeping their ideas in some logical flow.
For marketers and ecomm stores, it will be quite useful to see where users go in their usage flow. Boards signalling shoes, then women’s, then wedges or high heels or pumps – and then being pinned, show exactly what people are looking for and where they can focus their efforts. It will also make things super easy to find for your followers.
Using Sections to Pin
To use the feature, go to your board and then tap “Add Section”.
Name your new section or “sub-board”
The new sections will sit at the top of your board, like this:
When you save something to the board that has sections, a small arrow will appear. Click on the arrow and the sections or “sub-boards” can then be selected. This works on both the web in general and within Pinterest itself. I have tried it on Tailwind, but it seems for now you can only add it to the general top-level board.
If you make a mistake or decide you want to edit or delete your section, never fear. You can click on the pencil just like you do with a board.
Organise your Pins
Once you have created your sections on your boards, go ahead and organise them with the “Organise” feature.
Just hit the Organise button, select your pins and it will move them across for you.
So what sections should you have?
Here are some ideas of what sections to organise your boards into.
- Into your niches – perhaps the same niches you have on your website or Etsy store, making it super simple for customers to find a specific product no matter what platform they are on.
- Into types of content – videos, blog posts, images
- By platform type – marketing and tips by platform. Facebook, Instagram, LinkedIn, Twitter
- Into ages – if you have different customer types by age.
- By Keywords – help tell Pinterest what your pin is about by having multiple sections you can repin your pin to named after your keywords
Even better, just like boards they can also be secret if needed, letting you drip out content as you need to (I use BoardBooster to do that)
How will it affect views and clicks?
Like anything new, no one has figured out how exactly it will affect things, but it is always a good idea to get on board with new features that the platforms push – think about Live on Facebook and how much that increase your views!
The only drawback to sections as a business, that I can see, is that Tailwind does not schedule to sections (and has no plans to do so) so if using Tailwind you will need to go in occasionally and manually move them.
Boardbooster, on the other hand, DOES schedule to sections so that may be worth a look if you either like keeping things nice and tidy from the start, or if you won’t have time to manually go in and reorganise.
P.S. If you are looking for some amazing Pinterest Strategies to up your Pinterest game, you may want to check out the following:
Pinteresting Strategies – by Carly Campbell from Mommy on Purpose. She personally tested tons of strategies and through trial and error, put together a plan that gains her more and more page views to her blog every day
Pinterest Ninja – by Megan Johnson of LoveFamilyHealth.com. Megan walks you through everything from starting your blog, to enabling rich pins, to creating a viral pin. An invaluable resource!